Undergraduate Modules (Howard College Campus)

MECS312: Advertising and Marketing

Semester 2 Students are given an overview of the communication, marketing, and creative aspects of the advertising industry. The module will discuss the historical foundations of the advertising and marketing

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MECS321: New Media Studies

Semester 1 This module will analyze the political economy of the new media, beginning with convergence and the implications thereof. The main focus of the course will be on South African policy and

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MECS302: Cinema Studies

Semester 1 The course examines fundamental aspects of cinema as an art form and as a form of communication. It moves from the historical development of cinema to considering key

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MECS222: Media in South Africa

Media in South Africa introduces students to the country’s media terrain with a focus on current debates on FOI (freedom of expression). The course will also introduce students to key

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