Media and Cultural Studies Pietermaritzburg Campus

MECS 212 – Public Relations

The module is designed to provide students with knowledge of the development of public relations; the fundamentals of corporate communication and public relations; corporate image and reputation; the practice of public relations and planning a PR programme; public relations and integrated marketing communication; specialised PR: internal PR, media relations,  CSI & Sponsorship; and inter-cultural communication and PR.

  • Offered in:               Semester 2
  • Co-ordinator:           Dr Sandra Pitcher


  • Share this Post
Share on facebook
Share on google
Share on twitter
Share on email
Share on print
Share on whatsapp

Related Modules

ENGL 303: Literature and Journalism

In this course we explore the boundary between literature and journalism. We ask questions about what makes a text, written or visual, journalistic and/or literary....

MECS 704 – Critical Methodology

This course is the first installment of a year-long research learning process. It aims to give students some understanding of the discipline and of selected...

MECS 707 – Journalism, Media Theory & Ethics

This course aims to develop a critical understanding of the ethics of news writing and the news media, and the construction of cultural identity.    ...

MECS 708 – Strategic Corporate Communication

This course focuses specifically on strategic communication with stakeholders and publics. The course will have an extensive practical component that will require students to integrate...