Media and Cultural Studies Pietermaritzburg Campus

MECS 102 – Introduction to Media Studies

This course is the second of two introductory modules which introduce students to various aspects of Media Studies.  Introduction to Media Studies focuses strongly on issues of representation and mediation, with specific reference to the visual texts. In lectures, students are introduced the still image and the development of photography as a mode of representation, the concept of semiotics and the way in which visual texts such as adverts use representation, stereotyping, myth and ideology to create meaning, and film as a visual medium with its own set of codes and conventions for analysis.

  • Offered in:               Semester 2
  • Co-ordinator:           Ms Fiona Jackson


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